How to Promote Your Teachers Pay Teachers Store on Instagram
Struggling to get eyes on your TPT products? Has traffic slowed to a trickle? Relying only on traffic from TPT itself can make growth challenging—but Instagram can change the game. Whether you’re just starting or looking to level up your store’s reach, Instagram can help you connect with your ideal customers, build engagement, and drive sales. But to make it work, you need the right approach. Too often, I see TPT sellers pouring hours into Instagram with minimal results. Let’s make sure that isn’t you!
Your focus on Instagram should be:
- Quality over Quantity
- Engagement over Posting
- Actively Seeking Ideal Customers
- Variety in Content
- Smart Use of Hashtags and Keywords
- Following a Proven Strategy
Here’s what each of these points means for your TPT success:
Quality Over Quantity
Posting daily can lead to burnout and results in you ‘burying one post under another’. When someone visits your feed, they’re likely to look at the top three posts — so keep your posts in this priority spot for longer and give them a chance to get seen and get engagement! Aim for 2-3 posts a week to maximize visibility and engagement.
Engage More Than You Post
Having conversations with your followers is essential. Always ask questions in your captions, reply to comments, and make your audience feel heard. This connection builds trust, setting you apart from competitors.
Actively Seek Your Ideal Customers
Don’t wait for customers to find you. Identify accounts they are following and hashtags they are using, then engage with those posts to attract attention back to your feed. This strategy draws people in, especially if your feed looks inviting rather than purely sales-focused which brings me on to…
Mix Up Your Content
Your content should balance business and personal elements. Sales posts are important but shouldn’t dominate. Share behind-the-scenes moments, offer tips, tell stories about your TPT journey, and make them want to come back for more.
Use Hashtags and Keywords Effectively
Think like your ideal customer—what are they searching for? Use those terms in your captions, hashtags, and bio to improve visibility in search results.
Follow the Instagram Growth Tactics for TPT Sellers Course
This isn’t a generic Instagram course. It’s tailored specifically for TPT sellers like you. Learn how to grow an engaged Instagram audience full of your ideal customers and drive traffic to your TPT store with proven strategies designed for success.
And one last tip: ensure your bio link works! There’s nothing worse than putting in all this effort only to have a broken link hold you back. Ready to start growing?